India Mouth Freshener Market is growing at a CAGR of 15.9% during the forecast period (2024-2031). The growth of the market is attributed to the expanding product offerings by the global market players. In addition to this, the rising local players such as the DC group in the mouth freshener segment across the country will also aid in the growth of the market. Moreover, the increasing consumption of alcohol and tobacco by the young and adult population is also driving the adoption of mouth freshener among them. This in turn will considerably influence the growth of the Indian mouth freshener market during the forecast period. However, the high penetration of unpackaged mouth fresheners in the country is one of the challenging factors for market growth in the country.
The Indian mouth freshener market is segmented based on product form, category, and distribution channels. Based on the product form, the market is sub-segmented into spray, candies & gum, and liquid. Candies & gum segment is expected to hold a major market share during the forecast period. By category, the market is segmented into sugar-free and conventional. Sugar-free is expected to witness exponential growth in the near future. Further, based on the distribution channel, the market is sub-segmented into online and offline distribution channels.
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India Mouth Freshener Market Segmentation
By Product Form
- Spray
- Candies & Gum (Breath Strips)
- Liquid
By Category
- Sugar-Free
- Conventional
By Distribution Mode
- Offline
- Online
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Company Profiles
- Dabur India Ltd.
- DS Group
- Ferrero International S.A.
- Johnson & Johnson Services, Inc.
- Lotte Corp.
- Mars, Inc.
- Midas Care Pharmaceuticals Pvt. Ltd.
- Modi Enterprises
- Mondel?z International Inc.
- Perfetti Van Melle Group B.V.
- The Hershey Co.
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