India media and entertainment market is projected to grow at a significant CAGR of around 9.8% during the forecast period. The media and entertainment industry in India is growing at a considerable growth rate, backed by the increasing internet penetration in lower and middle-income groups in the country and rise in disposable income. Moreover, the expansion of the key smartphone manufacturers, such as Samsung and Apple, is further contributing to the growth of the smartphone sales in the country, in turn, augmenting the internet penetration in India. With the rise in internet penetration, the demand for over-the-top (OTT) media services is increasing in the country.
Amazon Prime Videos, Netflix Inc., ZEE5, Alt Balaji, Disney+Hotstar, and YouTube are some of the leading OTT content providers in the country. There are several celebrities of the Indian film industry that have starred in some of the top OTT contents in the last five years. Even during the COVID-19 pandemic, the lockdown has startled the film industry; though, the online video streaming industry witnessed a huge growth during the lockdown period. Along with the OTT content, the films were also released on the OTT media service, which in turn, is expected to drive the online media and entertainment platform in India in 2020 and subsequent years.
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India Media and Entertainment Market Segmentation
By Type
- Online/Digital Platform
- Radio & Music
- Digital Signage
- Theatrical Productions
- Gaming
- Video Streaming
- Others (Virtual Reality and Podcasts)
- Offline Platform
- Events and Trade Shows
- Amusement Parks
- Others (Newspaper/Magazines)
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Company Profiles
- Adlabs Imagicaa
- Amazon Web Services, Inc.
- Apple Inc.
- Balaji Telefilms Ltd.
- Dharma Productions Pvt. Ltd.
- Disney+ Hotstar (Novi Digital Entertainment Pvt. Ltd.)
- Eros International PLC
- Facebook, Inc.
- Google LLC
- Intel Corp.
- LG Electronics Inc.
- Microsoft Corp.
- Netflix Inc.
- Samsung Electronics Co., Ltd.
- Sony Corp. (Sony Pictures Entertainment)
- Viacom CBS Inc. (Paramount Pictures Corp.)
- Wonderla Amusement Park
- Zee Entertainment Enterprises Ltd.
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