The global in-car gaming market is anticipated to grow at a CAGR of 2.2% during the forecast period (2024- 2031). The market growth is primarily driven by the rising demand from passengers for in-car entertainment and the rising popularity of video games. Also as the new car models and 3D animated video games are gaining momentum they are contributing positively towards industry growth. Further, the rising integration of passenger cars with ADAS is anticipated to promote the growth of the in-car gaming market. The industry is also driven by the rising interest of passenger car manufacturers such as Mercedez Benz, Tesla Inc., and Audi among others to manufacture passenger cars with inbuilt in-car gaming systems is also benefiting this market segment.
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Key Trends
- The market is segmented by screen type (into portable and fixed), by vehicle class (into premium/ luxury, mid-range, and entry), by vehicle type (intopassenger and commercial), and by regions (into North America, Europe, Asia-Pacific, and Rest of the World).
- The portable screen segment is anticipated to hold a major market share based on screen type, as they are compact and economical. These in-car gaming systems are likely to represent the highest adoption in passenger cars.
- Europe is anticipated to have a considerable share of the global in-car gaming market. The major countries included in this analysis are the UK, Germany, France, Spain, and Italy. The market is majorly driven by the rising per capita disposable income, and the increasing adoption of the ADAS system and in-vehicle entertainment system. Also, Europe is home to major automotive companies including Volkswagen, Daimler, BMW, Robert Bosch, Peugeot, Renault, Volvo, and Continental AG, among others, thus, representing a significant share of the global automotive industry. These companies are investing heavily in R&D for developing new technologies including in-car gaming systems.
- In April 2022, Car manufacturer Indi EV launched the Indi One, the company’s first all-electric car and the first with a built-in computer capable of playing video games. It has a Vehicle Integrated Computer (VIC). The VIC is capable of high-end gaming, live-streaming via interior and exterior cameras, and editing. The car has two monitors on the front dash, about the size of small PC monitors.
- However, potential driver distraction, high costs, compatibility issues, and regulatory compliance might restrain the market growth.
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The major players in the global in-car gaming market include Atari Inc., Bayerische Motoren Werke Ag, Hyperkin Inc., Mercedes-Benz, Microsoft Corp., and more. In October 2022, BMW partnered with gaming platform AirConsole to launch a collection of single and multiplayer games for new vehicles, starting with the BMW 7 series. AirConsole was part of BMW’s Startup Garage, the company’s incubator for new tech that can be used in its future vehicles. Games will run directly inside the vehicle’s entertainment system and can be delivered to vehicles over the air.
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