The global household cleaners market is anticipated to grow at a CAGR of 6.0% during the forecast period (2022- 2028). Household Cleaners is a cleansing substance that acts similarly to soap, however, which is made from chemical compounds, rather than fats and lye. These are chemical products that are used to keep the house clean and maintain hygiene. Additionally, these household cleaners are very effective owing to their chemical composition. The chemical constituent contains strong acids and bases, pesticides, and organic solvents. Many health issues, such as Buruli ulcers and diarrhea are caused due to a lack of hygiene. Increasing awareness about maintaining household hygiene is an important factor driving the growth of the global household cleaners market. Additionally, the easy availability of household cleaning products, along with various variations such as different fragrances, and inclination towards maintaining personal and surrounding hygiene are further driving the growth of the market. However, the chemicals used in these household cleaners can be toxic and have various side effects, which may cause allergic reactions or other skin-related problems that restrain the growth of the global household cleaners market.
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Some major players in the market include Procter & Gamble Co., Henkel AG & Co. KGaA, and Unilever plc, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in November 2020, Emami announced the launch of its home hygiene segment of the Indian market with products under the Emasol range. The company announced the launch of disinfectant floor, toilet, and bathroom cleaners, along with an antibacterial dish wash gel and an all-purpose sanitizer. Additionally, in February 2020, Procter & Gamble Co. launched a new line of antibacterial cleaning products, Microban 24. Microban 24 is available in three different forms such as a sanitizing spray, a multi-purpose cleaner, and a bathroom cleaner in both Fresh Scent and Citrus Scent.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Procter & Gamble Co., Henkel AG & Co. KGaA, and Unilever plc, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Household Cleaners Market Report by Segment
By Product Type
- Surface Cleaner
- Glass Cleaner
- Toilet Bowl Cleaner
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Stores
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