The global head up display market is anticipated to grow significantly at a CAGR of 27.8% over the forecast period (2024-2031). The market growth is being driven by the presence of prominent makret players and their contribution to the growth of the global head up display market by launching innovative attributes in their products by collaborating with other players operating in the market
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For instance, Envisics has entered into a partnership with Panasonic Automotive Systems, in January 2021 to jointly develop and commercialize head-up displays for cars, trucks, and SUVs. The head-up display is integrated with high resolution, entertainment and video conferencing, a wide color gamut, and large images, and can be used for night vision to make the vision clear upon a dark road. Moreover, in January 2021, Panasonic has launched next-generation augmented reality head-up display in cars. The AR HUD supports artificial intelligence which detects harmful hazards, pedestrians, cyclists, bridges, and other vehicles. In addition, the AR HUD system has inbuild with the functions such as artificial intelligence which is driven to provides a key information into the driver’s line of sight, and reduces the distraction of the driver and potentially increases road safety. Besides, in August 2021, Corning Inc., in collaboration with Hyundai has designed an automotive glass solution in a new augmented reality head-up display. The newly designed AR HUDs transform the windshield into an immersive display screen, reflecting large and dynamic images onto a road. Corning Inc., states that in 2020, around 5 million cars possessing HUD technologies were sold, and the number is expected to double by 2025.
Furthermore, in December 2021, Karma Automotive and WayRay announced the collaboration to integrate an innovative, Augmented reality head-up display(AR HUD), technology in the fleet of Karma vehicles. This technology enables the generation of virtual images at any distance and multiple depth planes. The images are generated by projecting a red-green-blue laser beam through a picture generating unit(PGU). This technology assists the drivers to receive the relevant information and alerts without looking at either side of the road.
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Market Coverage
- Segment Covered- by type,by application/components
- Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
- Competitive Landscape- Corning Inc., MicroVision Inc.,Panasonic Corp., Robert Bosch Gmbh., Thales Group, Visteon Corp., Collins Aerospace, Elbit systems Ltd., Envisics Ltd., and others and others.
- Key questions addressed by the report
- What is the market growth rate?
- Which segment/region dominates the market in the base year?
- Which segment/region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
o Recovery Timeline
o Deviation from the pre-COVID forecast
o Most affected region/segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Head Up Display Market– Segmentation
By Type
- Conventional Head Up Display
- Augmented Reality Head Up Display
By Application/Components
- Video Generators
- Projectors/Projection Unit
- Display Units Software
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