The global hairbrush market is anticipated to grow at a considerable CAGR of 5.5% during the forecast period (2024-2031). The growth of the market is attributed to increased awareness of social media and influencer marketing. Nowadays social media plays a significant role in influencing consumer preferences and purchasing decisions. Hair care influencers and beauty bloggers often recommend and promote different types of hair brushes, that can drive consumer interest and demand for the specific product. Increase in the scope of fashion style campaigns on social media platforms such as you tube, facebook, and pinterest has played an important part in raising awareness about enhancing various areas of grooming. This trend is expected through all the age groups, such as college students and young working-class professionals. These potential customers prefer to buy the products such as electric hairbrushes, that can ensure more effective hairstyles and provide convenience to consumers by offering temperature control and time-saving features. The influence of social media and influencer marketing on consumer behavior is expected to impact the hairbrush market positively on personal care and grooming.
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For instance, in September 2022, Vega, launched the Vega S1 and S2 beard trimmers during this festive season. Adding to the wide assortment of 600+ SKUs, the brand is returning with another significant invention for beard grooming users. The hairbrush sector is a productive industry that has gained remarkable social media and influencer marketing to reach new audiences. For instance, in April 2023, L’oreal company producing a new and high-quality beauty product that satisfy a wide range of customer needs. The company’s product are designed to enhance natural beauty, boost self-esteem, and allow people to express themselves in innovative ways.
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Market Coverage
- Segment Covered-
o By Type
o By Sales Channel
o By End-User
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Airmotion Pro, Conair Llc, Crave Naturals, Denman International Ltd., Goody Products Inc., and Others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Hairbrush Market Report Segment
By Type
- Electric Brush
- Manual Brush
By Sales Channel
- Offline
- Online
By End-User
- Men
- Women
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