The global women apparel market is anticipated to grow at a considerable CAGR during the forecast period (2022-2028). The increasing influence of e-commerce platforms coupled with easy accessibility to payments is driving the growth of the global women apparel market. According to the data published by Oberlo, the number of digital buyers accounted for 2.14 billion in 2021 and more than one out of four is an online shopper. Moreover, in 2021, approximately 230 million Americans shopped online, which is an increase of 1.32% from 2020. Similarly, as per Oberlo digital and mobile wallets are the most preferred method among online shoppers globally. For instance, 44.5% of the online shoppers paid using digital and mobile wallets, followed by credit cards and debit cards as the second most popular online payment method. Thus, the increasing influence of e-commerce platforms is fueling the demand for the global women apparel market.
Looking toward the demand for women apparel, key market players are adopting various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in March 2022, Reebok launched Spring/Summer 2022 Yoga Collection for women. The collection offers a range of yoga staples such as lux high rise 2.0 leggings and oversize hoodies. The collection features lightweight, and stress-free studio silhouettes in delicate prints and colors. Moreover, the collection is a part of Reebok’s recycled product category, thus being made with 30.0% recycled materials.
In September 2021 Reliance Retail launched Avantra by Trends, a saree & ethnic wear concept store designed for women. The concept is designed for contemporary Indian women in the age groups of 25-40 years who value tradition, culture, and heritage. Further, in June 2020, Royal Enfield launched an apparel and riding gear range for women in India. The launch aimed at enhancing the motorcycle experience for women riders.
during the forecast period.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Season
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Adidas AG, Burberry Group PLC, and Giorgio Armani S.p.A among others
A full report is available at: https://orionmarketreports.com/global-women-apparel-market/112162/
Global Women Apparel Market Report by Segment
By Type
Tops & Dresses
Bottom Wear
Innerwear & Sleepwear
Coats, Jackets & Suits
Ethnic Wear
Others
By Season
Summer Wear
Winter Wear
All-Season Wear
By Distribution Channel
- Supermarkets & Hypermarkets
- Exclusive Stores
- Multi Brand Retail Outlets
- Online Stores
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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