The global snus market is anticipated to grow at a considerable CAGR during the forecast period (2022-2028). The increasing use of smokeless tobacco products is anticipated to drive the growth of the global snus market. According to the data published by Federal Trade Commission in 2020, smokeless tobacco sales increased from 126 million in 2019 to 126.9 million in 2020. The revenue generated from the sales surged from $4.53 billion in 2019 to $4.82 billion in 2020. In 2020, the companies sold 140.7 million units of such products in the US, for $420.5 million. Further, the spending on advertising and promotions for smokeless tobacco is anticipated to drive the growth of the global snus market. The advertising for smokeless tobacco in the US accounted for $567.3 million in 2020. Moreover, the combined spending on price discounts totaled $380.1 million or 67.4% of all spending in 2020, up from the $376 million spent in 2019.
Looking toward the demand for snus, key market players are adopting various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in October 2019, the USFDA authorized Swedish Match US Divisions to amend Modified Risk Tobacco Product Applications (MRTPAs) for eight varieties of General Snus and the right to market the product as less harmful alternatives to cigarettes. The FDA also cleared the Swedish Match Claim that using General Snus as an alternative to cigarettes puts users at a lower risk of mouth cancer, lung cancer, and chronic bronchitis. Further, in May 2021, Phillip Morris International acquired AG Snus Aktiselsskab and its range of sub-brands. Further, by integrating with Phillip Morris International, Ag Snus foresees a unique opportunity to strengthen its long-term growth of the Ag Snus. Thus, approvals coupled with acquisitions are anticipated to drive the growth of the global snus market during the forecast period.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Japan Tobacco Inc., Swedish Match AB, Imperial Brands PLC, and GN Tobacco Sweden AB among others
A full report is available at: https://orionmarketreports.com/global-snus-market/112154/
Global Snus Market Report by Segment
By Type
Loose Snus
Portion Snus
By Distribution Channel
Tobacco stores,
Convenience Stores,
Online Retail Stores
Other Distribution channels
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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