The rower market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022-2028). A rower, often known as an indoor rower, is cardio training equipment. Rower machines work many muscle groups in the body, including the legs, arms, and back, as well as the heart and lungs. Rowing uses roughly 70% of the muscles in the human body, making it an excellent workout. To assist individuals in exercise or training for rowing, a rowing machine simulates the movement of rowing on a watercraft. Magnetic rowers are said to be the best due to their minimal magnetic resistance. Furthermore, these rowers come with pre-programmed routines. Ergometers, or ergs, are the most common contemporary rowing equipment. Due to increased knowledge about safe and healthy workout programs, the global rower market is expected to grow rapidly during the forecast period. Individuals may get a full-body exercise with rowing machines. These devices also aid in the development of muscle strength and endurance. The benefits associated with the rower machines are expected to accelerate the growth of the market during the forecast period.
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The global Rower market is segmented based on the product type, end-user, and distribution channel. Based on the product type, the market is sub-segmented into air rowers, magnetic rowers, hydraulic rowers, and water rowers. Based on the end-user, the market is sub-segmented into the residential and commercial. Based on the distribution channel, the market is sub-segmented into e-commerce websites, company websites, specialty stores, and large retail shops. Among these segments, the hydraulic rower segment is expected to propel the growth of the market due to the increasing usage and demand for hydraulic rowers globally. Hydraulic machines have become more popular as they are more affordable and significantly more compact than their full-size counterparts, which is expected to propel the market growth during the forecast period.
The major market players in the global rower market are Concept2 Inc., Water Rower Machine, First Degree Fitness, Lifecore Biomedical Inc., HealthCare International, Bodycraft, Kettler Rowing Machines, Stamina Products Inc., Sunny Health & Fitness, among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in January 2022, Flexnest, a leading name in the fitness industry, announced the launch of the Flexrower; India’s 1st Smart, Connect Rowing Machine. After acquiring 2000+ customers for the Flexbike, in a span of 6 months and with this launch, the brand is making strides to complete its connected equipment portfolio and the launch of the smart rowers is indeed a strategic step in this direction.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By End-User
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Concept2 Inc., Water Rower Machine, First Degree Fitness, Lifecore Biomedical Inc., HealthCare International, Bodycraft, Kettler Rowing Machines, Stamina Products Inc., and Sunny Health & Fitness among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Rower Market Report by Segment
By Product Type
- Air Rowers
- Magnetic Rowers
- Hydraulic Rowers
- Water Rowers
By End-User
- Residential
- Commercial
By Distribution Channel
- E-commerce Websites
- Company Websites
- Speciality Stores
- Large Retail Shops
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