The pan masala market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022-2028). Pan Masala is used to freshen the breath and eliminate unpleasant odours from the mouth. Lime, catechu, cardamom, areca nuts, flavouring agents, and natural perfuming materials are used in its preparation. In both rural and urban areas of India, it is used as a mouth refresher. This can be attributed to the handy packaging, large promotional spending by producers, and a move away from other tobacco-based goods to pan masala. To enhance the flavour and broaden their client base, the market players are producing unique product versions such as chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals), and silver-coated betel nuts. The players are introducing items in pouches or sachets, which are versatile, handy, and cost-effective which is attributing to the growth of the market during the forecast period.
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The global pan masala market is segmented based on the type, price, and packaging. Based on the type, the market is sub-segmented into pan masala with tobacco, plain, flavoured, and others. Based on the price, the market is sub-segmented into labelled and non-labelled. Based on the packaging, the market is sub-segmented into pouches, cans, and others. Among these segments, the flavored segment is expected to propel the growth of the market due to the increasing usage and demand for flavored pan masala globally. To keep the fresh breath and support the dental health, consumers are intaking pan masala as a mouth freshener which is expected to provide a lucrative growth to the segment during the forecast period.
The major market players in the global pan masala market are DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Ltd., Dharampal Premchand Ltd., among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Price
- By Packaging
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Ltd., Dharampal Premchand Ltd., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Pan Masala Market Report by Segment
By Type
- Pan Masala with Tobacco
- Plain Pan Masala
- Flavored Pan Masala
- Others
By Category
- Labelled
- Non-Labelled
By Packaging
- Pouch
- Cans
- Others
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