The global organic deodorants market is anticipated to grow at a considerable CAGR during the forecast period (2022-2028). The increasing population coupled with rising disposable income is enabling consumers towards increased expenditure on personal care products. According to the data published by UNCTAD in 2021, the share of the urban population increased to 56.2% in 2020. In developed economies, 79.0% of people live in cities. Also, as per the data published by United Nations Organization, the global population is projected to increase by 2 billion persons in the next 30 years from 7.7 billion in 2020 to 9.7 billion in 2050 and could peak at nearly 11 billion around 2100. The growth has been driven by increasing urbanization and accelerating migration. 61.0% of the global population lives in Asia, 17.0% in Africa, 10.0% in Europe, 8.0% in Latin America, and the remaining 5.0% in Northern America. Moreover, as per the data published by Statistics Canada, the share of disposable income for the household in the lowest quintile increased from 6.1% in the first quarter to a high of 7.2% in the second quarter of 2020. Also, as per OECD, the average household net adjusted disposable income per capita is $30,490 per annum.
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Looking toward the demand for organic deodorants, key market players are adopting various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in January 2022, Schmidts launched Natural Deodorant Spray. The spray is formulated with an ozone-friendly propellant with odor-fighting ingredients and essential oils that keep consumers smelling fresh for up to a considerable time. The spray is available in three variants as Lavender & Sage, Rose & Vanilla, and Clean Powder. The spray is vegan that contains no aluminum salts, parabens, or propylene glycol. According to the company, the spray is a dermatologist tested and gentle on the skin. Further, in January 2020 Soul Good Project launched a range of natural deodorants. They are made with plant-based ingredients and contain magnesium which it claims can neutralize odor. Thus, such launches are anticipated to drive the growth of the global organic deodorants market during the forecast period.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Dala Beauty LLC., Koco Life LLC, and Omni Theme LLC among others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Organic Deodorants Market Report by Segment
By Type
- Roll-Ons
- Sticks & Creams
- Sprays
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
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