The global olive supplements market is anticipated to grow at a significant CAGR of 4.2% during the forecast period (2022-2028). Olive oil is used as a traditional health remedy with numerous health advantages. Numerous studies have shown that the active ingredient in olive leaf extract, oleuropein, has antibacterial, anti-inflammatory, antimicrobial, antioxidant, and immune-stimulating activities. The rapidly expanding pharmaceutical industry is providing a lucrative opportunity for the growth of the olive supplements market. The growing demand for vegan health supplements is a new trend spreading in the market. Several potential health benefits of olive supplements, including decreasing blood pressure and cholesterol, are attracting more customers towards these supplement products. Olive supplements enhance insulin secretion in cells, which is important for people with type-2 diabetes. Thus, increasing diabetes awareness around the globe is also propelling market expansion. Furthermore, the consumption of oleuropein can also guard against Parkinson’s and Alzheimer’s disease, which is further fuelling the market growth.
The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance-
- In September 2021, Olivetures, Inc. announced that its flagship product, Pure Vida, has been renamed to OliPura Advanced. Customers who previously relied on TrePhenol (a unique blend of natural olive fruit hydroxytyrosol, tyrosol, and its derivatives), Alaska Omega-3 fish oil, and PureVida’s turmeric curcumin three-in-one power will get the same formulation and benefits.
- In April 2021, CJ Olive Young, a pharmacy and beauty store brand owned by South Korean CJ Group, introduced a mobile app that offers supplement recommendations. COVID-19 pandemic has raised consumer awareness of the consumption of health supplements, especially among millennials who see health management as a long-term investment. Olive Young’s dietary supplements, such as vitamin tablets and protein powders, have thus become increasingly popular.
- In September 2020, Oliventures, Inc. re-launched their entire product line in the US market. Oliventures, Inc. sells supplements and products containing polyphenols derived from organic olive fruit extract.
- In March 2020, Pharmactive has released its own brand of non-GMO olive leaf extract to enable prevent viral seasonal illnesses and boost immunity.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape– Barleans Organic Oils LLC, Comvita Ltd., Dohler GmbH, Evergreen Life Products Srl, and Gaia Herbs Inc., among others.
A full report is available at: https://orionmarketreports.com/global-olive-supplements-market/102693/
Global Olive Supplements Market Report by Segment
By Type
- Olive Fruit Extract
- Olive Leaf Extract
By Distribution Channel
- Online
- Offline
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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