The global oat-based snacks market is anticipated to grow at a considerable CAGR of 4.4% during the forecast period. A rising shift in consumer preference towards convenient and healthy on-the-go breakfast snacks is considered to be the primary factor driving the growth of the oat-based snacks market. On-the-go breakfast snack products are progressively becoming popular in the search for high energy content in small packaging among working-class people and teenagers. People are increasingly becoming aware of the high nutritional value offered by oat-based snacks. Along with this, the innovation in these products has provided consumers with the convenience of storage, quick usage, and easy provision for nutrition and fiber to motivate the global demand for oat-based snacks in the market.
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As a result, manufacturers in the industry are focusing on providing on-the-go breakfast snacking options with oats as their main ingredient to serve the rising demand for healthy and nutritious food. For instance, in 2021, Happi Free From extended its product range into the snack category by the launch of a new on-the-go range of oat milk chocolate snacks. The new Happi Oat M!lk Chocolate Nibbles is a vegan snack that is available in three variants: jumbo raisins, almonds, and vegan honeycomb. Furthermore, in 2019, Nature’s Bakery announced the launch of Oatmeal Crumble Bar, combining breakfast-inspired ingredients with a convenient on-the-go snack. Oatmeal Crumble Bar contains 3g of hunger-fighting fiber which deliver a good start to the day.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Global Oat-Based Snacks Market Report Segment
By Product
- Oat-based bakery and bars
- Oat-based savory
By Distribution Channel
- Offline Distribution
- Online Distribution
Global Oat-Based Snacks Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global oat-based snacks market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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