The global nursing brasmarket is anticipated to grow at a CAGR of 3.8%during the forecast period (2022-2028). A nursing bra is a specially designed bras siere that allows pregnant or lactating women to nurse without having to remove their bra. Maternity bras and feeding bras are other names for breastfeeding bras. The global nursing bra market is influenced by a number of factors.
Some driving factors for the global nursing bras market are:
- Increased health awareness and convenience for pregnant and lactating mothers are two factors driving market growth in nursing bras.
- Additionally, certain nursing bras can be used as sports bras, making it easier for a nursing mother to exercise. Some apparel, including tank tops and T-shirts, have nursing bras built-in, and there are additionally padded and plus-size nursing bras. The advantage of wearing a nursing bra is that it encourages pregnant and breastfeeding women to wear one to assure their comfort.
- New emerging markets, development through online retailing, brand positioning, and targeting the growing aspirational consumer sector are some of the drivers projected to boost maternity bra demand over the projection period.
Some major players in the market include Bravado Designs Inc., Motherhood Maternity Shops Inc., La Leche League International Intimates, Anita Dr. Helbig GmbH, and Medela,among others. The market players are additionally, contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance, in September 2020, Nike launched its first-ever range of maternity activewear. It comprises a nursing bra, tank top, tights, and cover-up, all of which are designed to address the changing needs of women’s bodies before, during, and after pregnancy.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By Material
- By End-User
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Anita Dr. Helbig GmbH, Bravado Designs Inc., Motherhood Maternity Shops Inc., La Leche League International Intimates, and Medela, among others.
A full report is available at: https://orionmarketreports.com/global-nursing-bras-market/112619/
Global Nursing Bras Market Report by Segment
By Product Type
- Underwire Nursing Bra
- Wireless Nursing Bra
By Material
- Cotton
- Spandex
- Rayon
- Others
By End-User
- Pregnant Women
- Lactating Women
By Distribution Channel
- Specialty Stores
- Dedicated Retail Stores
- Online Retail
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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