The global multivitamin gummies market is anticipated to grow at a significant CAGR during the forecast period (2022-2028). Multivitamin gummies are defined as chewable candies/jellies that are infused with vitamins and have similar taste, flavor, color, shape, and size as of gummy candies. Although these gummies due to being induced with vitamins, offer several health benefits to their end consumers. Gummy vitamins have recently gained huge traction in the global market. Multivitamin gummies are increasingly preferred by consumers who are accepting new forms or alternatives other than tablets, capsules, and pills, among others, to balance the nutritional deficiency or gap. They are produced with the support of corn starch, gelatin, sugar, water, and added colorings. Some prominent flavors available in gummy multivitamins include lemon, raspberry, orange, and cherry. Furthermore, consumers also prefer these gummies, since they are chewable and are easy to consume, as a result, providing all the necessary benefits as well.
As per the study published in the European Journal of Clinical Pharmacology, it revealed that over 30% of consumers have difficulty in swallowing pills, of which a majority are women and older adults that further support the increase in demand for vitamin-infused gummies. The active global population find consuming these gummies as a handy alternative owing to factors such as busier lifestyles, increasing disposal incomes, rising awareness regarding preventive healthcare measures, and the growing trend towards maintaining better health. Other factors that drive the demand for these gummy multivitamins include the rise in the prevalence of undernourishment issues and vitamin deficiencies in underdeveloped and developing countries.
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Market Coverage
The market number available for – 2021-2028
Base year- 2021
Forecast period- 2022-2028
Segment Covered-
By Type
By Application
Regions covered-
North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape:
Amway Corp., GNC Holdings, LLC, and Pharmavite LLC, among others.
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Key questions addressed by the report
What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
How COVID-19 impacted the market?
Deviation from the pre-COVID-19 forecast
Most affected region and segment
Who is the leader in the market?
How are players addressing challenges to sustain growth?
Where is the investment opportunity?
Global Multivitamin Gummies Market Report by Segment
By Type
Digestive Support
Immune Support
By Application
Adult
Children
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