The global in-vehicle infotainment market is anticipated to grow at a significant CAGR of 9.7% during the forecast period (2022-2028). The in-vehicle entertainment system incorporates all of the vehicle’s infotainment features, including tuner reception, media connectivity, audio playback, navigation, and a graphical user interface (GUI). It includes radio, media player, TV, and video, as well as phone, navigation, speech control, apps, and connectivity features, all of that brings digital life to the road.
A significant surge in smartphone penetration has been noticed in the past few years. A similar trend is projected in the automotive industry since Android is one of the most popular operating systems among most OEMs for connectivity applications in mid-to-high-end vehicles. The rise in sales of low-priced cars has led to cost reductions in Android-based chipsets used in infotainment systems, propelling the Android OS industry for automotive infotainment systems forward. In the automotive business, infotainment systems with advanced smartphone integration are popular. The innovative technology featured in the Skoda Slavia is a recent addition to the list. The new Slavia comes with a choice of two modern entertainment systems. These enable SmartLink technology to pair smartphones and provide access to mobile online services. Both are controlled solely via the central, color touchscreen, that in the Active standard measures 7 inches. As a result, the expanding integration of smartphones with in-vehicle entertainment systems, in tandem with rising smartphone sales, will give OEMs a substantial means to provide cost-effective options across all car categories, boosting the in-vehicle infotainment market.
The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance-
- In December 2021, Bosch created a high-performance infotainment domain computing system designed specifically for modern automobiles. It enables the rapid implementation of services, such as in-car communication, in-car payment, video streaming, voice assistants, and more in vehicles. The Information domain computer provides vehicle manufacturers with a cost-effective, adaptable, scalable, and powerful control unit for the future of in-vehicle technology by supporting numerous in-vehicle systems in a single package.
- In December 2021, Continental introduced the MultiViu Sports display platform, which is a highly customizable instrument cluster for bikes and scooters. MultiViu Sports displays are built on a scalable development platform that can be easily customized to meet the needs of a variety of motorcycle riders. KTM, a major Austrian manufacturer, is currently using the platform and will install the MultiViu Sports 7 on its KTM 1290 SUPER ADVENTURE S.
- In April 2021, the Harman Ignite Store Developers Portal is a development hub dedicated to the Android Automotive developer community, according to Harman. Those working for the Android Automotive open OS can use the Developers Portal to launch automotive apps that OEMs can then easily scale and manage through the HARMAN Ignite Store to drive new digital touchpoints with their customers.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Vehicle Type
- By Component
- By Operating Systems
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Harman International, Panasonic Corp., Alps Alpine Co., Ltd., Robert Bosch GmbH, and Continental AG, among others.
A full report is available at: https://orionmarketreports.com/global-in-vehicle-infotainment-market/110456/
Global In-Vehicle Infotainment Market Report by Segment
By Vehicle Type
- Passenger Vehicle
- LCV
- HCV
By Component
- Infotainment/Display Unit
- Control Panel
- Telematics Control Unit
- Head-Up Display
By Operating Systems
- Android
- Linux
- Microsoft
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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