The global eye makeup remover market is anticipated to grow at a CAGR of 6.2% during the forecast period (2022-2028). Eye makeup remover is a cosmetic product that is used to remove or change makeup immediately. The major factor attributing to the growth of the global eye makeup remover market is the increasing awareness of people towards personal care & grooming. According to the survey statistics published by Unilever in 2021, around 74% of the total 10,000 respondents from several countries prefer the beauty & personal care industry for making people feel better. Thus, increasing the demand for eye makeup remover products.
The sale of eye makeup remover is also increasing due to increasing spending by people on cosmetics due to increasing purchasing power of people attributed to the increasing adjusted net national income per capita across the globe. According to the World Bank Data statistics, the net national income per capita has consistently increased over the last decade. The recorded adjusted net national income per capita increased from $7,246.71 in 2009 to $9,434.42 in 2019. The use of makeup remover is also increasing by people due to various advantages provided by makeup remover products. The advantages include ease in removing cosmetics, impurities, or dirt from the skin, reduction in irritation or unwanted aging, reduction in unwanted skin blemishes including blackheads or redness, enhancement in cellular renewal, elimination or reduction in dead skin build-up, and many others. Thus, contributing to the growth of the global eye makeup remover market.
Some major players in the market include Estee Lauder Inc., Johnson & Johnson Pvt. Ltd., Procter & Gamble, Shiseido Co., and L’Oreal SA, among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instances
- In July 2020, One/Size Beauty, a cosmetic product designer, manufacturer, and marketer launched a new makeup remover product. The new makeup remover will be offered in two forms including spray and wipes.
- In March 2019, Drunk Elephant launched a new makeup cleansing balm that will efficiently eliminate makeup & dust from the face.
- Competitive Landscape- Estee Lauder, Inc., Johnson & Johnson Pvt. Ltd., Procter & Gamble, Shiseido Co., L’Oreal SA, among others.
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By Product Type
Cleansers
Oil & Gels
Cream & Lotion
Wipes
Towelette
Others
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Scope of the Report
The research study analyzes the Global Eye Makeup Remover industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Global Eye Makeup Remover Market Report
1. What was the Global Eye Makeup Remover Market size in 2019 and 2021; what are the estimated growth trends and market forecast (2022-2028).
- What will be the CAGR of Global Eye Makeup Remover Market during the forecast period (2022-2028)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
4. Which manufacturer/vendor/players in the Global Eye Makeup Remover Market was the market leader in 2021?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
The report covers the following objectives:
- Proliferation and maturation of trade in the Global Eye Makeup Remover market.
- The market share of the Global Eye Makeup Remover market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
- Current and future market trends that are influencing the growth opportunities and growth rate of the Global Eye Makeup Remover market.
- Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the Global Eye Makeup Remover market.
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