The global eye cosmetic market is anticipated to grow at a CAGR of 4.2% during the forecast period (2022-2028). Eye cosmetics are defined as products that enhance the beauty and appeal of those who use it. They are used around the eyes to improve the users and their eyes’ aesthetic appeal and appearance. These include eye shadow, mascara, eye liner, eye pencil, eye brow gel, and a variety of other products. Growing widespread reach of cosmetic products due to the penetration of social media and other marketing methods is a critical factor responsible for market growth. Moreover, the rising growth of cosmetic products due to individuals’ increases awareness of their appearance, as well as rising preference for waterproof and smudge-proof eye makeup products. Among sportswomen, rising awareness about smoky, rocker, sexy shimmery, and other types of eye makeup. Additionally, rising adoption of long lasting eye makeup products such as eye shadow, eye liner, mascara, and eye pencil among female populations across the globe. Increasing disposable income in economically developing countries such as India, Brazil, China, and Indonesia, is allowing people to spend on physical appearance products, that in turn is due to the growing demand of product that enhance beauty are increasing and owing to the eye cosmetic market is growing due to increased demand.
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However, increasing modernization in production techniques will create new opportunities for the eye cosmetic market during the forecast period. However, rising consumer preference for natural and organic eye makeup products, increased side effects from excessive product usage, and the increasing presence of counterfeit products that cause harmful side effects are among the major factors that will hinder market growth and will further challenge the growth of the eye cosmetic market during the forecast period.
Due to rising demand for various luxury eye makeup products such as mascara, eye liner, eye shadow, and other products among individuals in countries such as Canada and the US and population in such country are more focused on their daily life looks and appearance, owing to it North America dominates the eye cosmetic market. Due to rising social media advertising of stylish eye looks, increasing preference for natural cosmetic products among women in countries such as China and India, Asia-Pacific is expected to witness the fastest growth in the eye cosmetic market.
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Competitive Landscape-
Amway, Avon Products, Inc., Chanel S.A., COLORBAR COSMETICS PVT. LTD., L’Oréal S.A, Revlon, Inc., The Procter & Gamble Co., The Estée Lauder Companies Inc., and Unilever, Shiseido Co., Ltd, and among others.
By Source
- Chemical
- Natural
- Organic
- Halal
- Other
By Application
- Eye shadow
- Eyeliner
- Mascara
- False eye lashes
- Eyebrows Gel
- Concealer & Primer
- Others
By Distribution Channel
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
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Scope of the Report
The research study analyzes the Global Eye Cosmetic industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Global Eye Cosmetic Market Report
1. What was the Global Eye Cosmetic Market size in 2019 and 2021; what are the estimated growth trends and market forecast (2022-2028).
- What will be the CAGR of Global Eye Cosmetic Market during the forecast period (2022-2028)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
4. Which manufacturer/vendor/players in the Global Eye Cosmetic Market was the market leader in 2021?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
The report covers the following objectives:
- Proliferation and maturation of trade in the Global Eye Cosmetic market.
- The market share of the Global Eye Cosmetic market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
- Current and future market trends that are influencing the growth opportunities and growth rate of the Global Eye Cosmetic market.
- Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the Global Eye Cosmetic market.
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