The car AVN market is anticipated to grow at a significant CAGR during the forecast period (2022-2028). The car AVN system is a smart infotainment system. This new infotainment system was created to deliver “Technology with Human Touch” to consumers and to please them with the vehicle’s experience. This also allows consumers to drive their automobiles in a distraction-free atmosphere with maximum comfort. The new AVN infotainment system has a 17.78 cm (7-inch) touchscreen display with pre-loaded maps, satellite-based voice-guided navigation, a rear-camera display, and a full range of in-car entertainment and networking capabilities. The system also has Bluetooth connectivity, which allows the driver/user to sync their phone and manage the functions on the screen, such as dialing and answering phone calls, and synchronizing and playing music. The major factor contributing to the growth of the market includes the increasing demand for smart infotainment systems in cars.
The global car AVN market is segmented based on type and application. Based on the type, the market is sub-segmented into QNX systems, WinCE systems, Linux systems, and others. Based on the application, the market is sub-segmented into OEMs and aftermarkets. Among these applications, the aftermarket segment is expected to propel the growth of the market due to the increasing demand for smart infotainment systems in vehicle personalization. People prefer to purchase vehicles in the economical base model and then get an aftermarket infotainment system installed, which is contributing to the growth of the segment.
The market players are also contributing significantly to the market growth by adopting various strategies, including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in October 2021, Sony India released the new XAV-AX8100 in-car media receiver, which has new utility features, strong sound, and smart features. The XAV-AX8100 is an improved version of the well-received existing product (XAV-AX8000), with enhanced HDMI connectivity and the same great design, usefulness, smart features, and overall experience. The XAV-AX8100 in-car media receiver now has an HDMI connection, allowing users to connect external audio and video sources.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Panasonic Corp., Fujitsu-Ten Ltd., Pioneer Corp., Denso Corp., Desay SV, Kenwood Corp., Continental AG, Robert Bosch GmbH, Mitsubishi Electronics, and Kaiyue Group,among others.
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Global Car AVN Market Report by Segment
By Type
- QNX Systems
- WinCE Systems
- Linux Systems
- Others
By Application
- OEMs
- Aftermarkets
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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