The global body wash market is anticipated to grow at a CAGR of 4.2% during the forecast period (2022-2028).The market growth is majorly attributable to the growing awareness related to self-grooming and hygiene. It is further supported by the gradually rising demand for pampering experience among youth population of customers. As a result of this, FMCGs brands have launched different range of body wash depending on the individual customer needs. For instance, appealing features such as therapeutic properties, protection from germs, and antiseptic bathing are being introduced by key market players so as to attract consumers. For instance, for people with rising concerns regarding body odor, scented body wash is supposed to be the ideal alternative available in the market. Whereas for individuals that look for moisturization during bathing shift towards such body wash ranges.
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Some key players operating in the market include Procter & Gamble Co., Unilever plc, and Johnson & Johnson Services, Inc., among others. The market players are eyeing on strengthening their position in the market by adopting various strategies as mergers and acquisitions, partnerships, collaborations, new product launch and development in the existing product portfolio, and so on. For instance, in 2021, Olay launched Olay Cleansing & Renewing Body Wash with Retinol, which supported consumers reduce skin inflammation with long-lasting hydration. Further, in 2021, Ivory launched moisturizing body wash with a hint of coconut. This body wash is formulated with petrolatum, which is a hydrating and moisturizing ingredient for dry, sensitive skin. Additionally, in 2021, Kiehl’s launched Grapefruit Body Wash Refillable Pouch. This body wash is formulated with hydrating and reparative aloe, acne-fighting salicylic acid, and moisturizing glycerin.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
o By Type
o By Application
· Regions covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape: Procter & Gamble Co., Unilever plc, and Johnson & Johnson Services, Inc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Body Wash Market Report by Segment
By Type
· Medicated
· Non-Medicated
By Distribution Channel
· Hypermarkets and Supermarkets
· Online Retail
· Convenience Stores
· Others
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