The automotive Bluetooth market is anticipated to grow at a significant CAGR of 4.4% during the forecast period (2022-2028). Bluetooth is a technology that allows two devices (mobile and fixed) to exchange data wirelessly and is used to create personal area networks (PAN). With hands-free calling, Bluetooth-connected audio systems, and security remote controls for locking and unlocking vehicles, the automobile industry is a burgeoning market for Bluetooth technology. Other factors projected to promote substantial growth of the global automotive Bluetooth market over the forecast period include increasing investment in smart vehicles and intelligent transportation systems. Increased investment in autonomous vehicle technologies is also propelling the global automotive Bluetooth market forward.
The global automotive Bluetooth market is segmented based on application and sales channels. Based on the application, the market is sub-segmented into hands-free calling, security, mobile phone connectivity, in-car entertainment, and communication operations. Among these segments, the in-car entertainment segment is expected to propel the growth of the market due to the increasing demand for Bluetooth systems in cars for infotainment purposes. Based on the sales channel, the market is sub-segmented into OEM and aftermarkets.
The market players are also contributing significantly to the market growth by adopting various strategies, including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in January 2021, Portronics announced the launch of the “Auto 12” in-car Bluetooth receiver. Auto 12 is a Bluetooth add-on kit that transforms any standard music system or car radio into a wireless device in seconds, making travel easier and more enjoyable. The Portronics Auto 12 has the latest 5.1 Bluetooth technology, allowing the user to take calls or listen to music hands-free. With in-built active noise-cancellation, user can enjoy the unrivaled stereo sound and outstanding speech clarity for both music and calls. In addition, the gadget has voice-assistant technology. The Auto 12 is exceptionally light and portable. It also contains a particular bass enhancer feature that can be triggered with a single button push, allowing users to effortlessly balance or boost the bass of the audio as needed.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Application
- By Sales Channels
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Beats Electronics, Bose Corp., Harman International Industries Ltd., Samsung Electronics Co Ltd., Sony Corp., LG Electronics Inc., Panasonic Corp., and Pioneer Corp., among others.
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Global Automotive Bluetooth Market Report by Segment
By Application
- Hands-Free Calling
- Security
- Mobile Phone Connectivity
- In-Car Entertainment
- Communication Operations
By Sales Channels
- OEM
- Aftermarkets
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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