The auto beauty market is anticipated to grow at a significant CAGR of 4.8% during the forecast period (2022-2028). The technologies and beauty care products used to preserve an automobile are referred to as auto beauty. Every aspect of the vehicle is given the highest attention with products used in the automotive beauty industry. Exterior surface cleaners, for instance, can help eliminate road grime, filth, and dust. In addition, tar and grease are removed using specialist cleansers. Auto beauty promotes the resale value of vehicles by improving the visual attractiveness of automobiles, preventing unnecessary accident scratches, and increasing vehicle lifetime. During the projected period, the global auto beauty market is likely to benefit from increased vehicle production and increased sales of luxury automobiles. The market is expected to be driven by rising consumer standards of living and spending power. During the projection period, the market is also expected to rise due to the phase-out of automobiles and the declining trend of vehicle replacement.
The global auto beauty market is segmented based on type and application. Based on the type, the market is sub-segmented into cleaning & caring, polishing & waxing, sealing glaze & coating, interior maintenance, and others. Among these segments, the interior maintenance segment is expected to propel the growth of the market due to increasing demand for maintaining the interior of the vehicles. Polishing & waxing products help in removing residue, grime, and dirt from the vehicle while providing a smooth texture to the surface of the vehicle. Thus, rising demand for the aesthetic look of vehicles will drive the segmental growth of polishing & waxing. Based on the application, the market is sub-segmented into 4s stores, auto beauty shops, personal use, and others.
The market players are also contributing significantly to the market growth by adopting various strategies, including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in June 2020, Turtle Wax announced its debut in the Indian market. Paintwork, wheels, tires, upholstery, plastic, and many more surfaces are included in the company’s entire line of aesthetic items for both two and four-wheelers.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Turtle Wax Inc., Tetrosyl Ltd., Swissvax US LLC, Sonax US, SOFT99 Corp., Simoniz US, Pit Stop Auto Care, Cartec B.V, Brookside Import Specialties, Autoglym, Auto Magic, and 3M & Co., among others.
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Global Auto Beauty Market Report by Segment
By Type
- Cleaning and Caring
- Polishing & Waxing
- Sealing Glaze & Coating
- Interior Maintenance
- Others
By Application
- 4S Stores
- Auto Beauty Shops
- Personal Use
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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