The global antivirus software market is anticipated to grow at a significant CAGR of 9.7% during the forecast period (2022-2028). Antivirus software is used to prevent, detect, and remove malware, including worms, computer viruses, and trojan horses from computer systems. The global antivirus software market is growing due to the increasing number of partnerships among software companies with smartphone manufacturers, laptop manufacturers, and internet service providers. The rising dependency on using the internet and the tech-savvy generation is also boosting the growth of the market. Additionally, the rising prevalence of internet banking globally, along with different modes of online payment gateways surges the demand for antivirus software to keep the information safe and secure within the user.
Various new launches by the major market players to provide both detective and preventive capabilities in all devices to have safe and secure internet users are also expected to propel the growth of the global antivirus software market during the forecast period. For instance-
- In June 2021, Google launched an antivirus engine for Chrome to protect web users from cyber threats.
- In April 2020, AO Kaspersky Lab announced the launch of Kaspersky’s new edition of antivirus software with Tailor-Made features.
- In January 2022, Avast Software s.r.o. launched a new firewall feature in Avast free antivirus which shields people from network attacks, and reaffirms Avast’s commitment to providing sophisticated and effective security and privacy products.
- In October 2021, Systweak Software announced the launch of new updates for its popular security solution – Systweak Antivirus with two new features, namely Web Protection and Network Firewall to prevent users from unintentionally accessing harmful websites and help mitigate unauthorized access to private networks when connected to the Internet.
- In February 2022, Nord Security enters the antivirus market with the launch of threat protection, a new integrated feature in the NordVPN app that offers security against cyber threats by blocking phishing attempts, trackers, intrusive ads, infected files, and malicious websites.
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Market Coverage
- The market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Device
- By End-User
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Microsoft, Avira Operations GmbH, McAfee, LLC, F-Secure, Avast Software s.r.o., and BullGuard, among others
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Global Antivirus Software Market Report by Segment
By Device
- Laptops
- Desktops
- Smartphones
- Tablets
By End-User
- Corporate
- Personal
- Government
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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