Global generative AI in marketing market is anticipated to grow at a considerable CAGR of 35.8% during the forecast period (2024-2031). Generative AI is used for a comprehensive range of applications in marketing. The content creation, image/ video production, Search Engine Optimization (SEO), marketing segmentation, personalization, customer support, and cookie less marketing are some of the major application areas of AI in marketing. Marketers are readily willing to adopt these tools to remain competitive in the market place. According to the recent report generated by Capgemini in December 2023, most marketers (62.0%) believe that generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding.
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The report found that 57.0% of marketers expect generative AI to act as a catalyst for unlocking new creative possibilities, particularly when collaborating between human and AI-driven innovation; 55.0% foresee this motivating teams to think beyond conventional boundaries. In the next two to three years, marketers already using generative AI expect it will be applied across data analysis (90.0%), search engine optimization (89.0%), customer services (89.0%), content creation (88.0%) and image and video generation (86%). The focus of marketers towards using AI in marketing is likely to grow in the near future. ChatGPT, Jasper, Einsten GPT, Rapidely, Manychat, and Flick are some of the highly used generative AI tools for marketing.
Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered-
o By Component
o By System Type
o By Application
o By End-User
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- IBM Corp., Google LLC, Microsoft Corp., OpenAI, and AWS, Inc. among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Generative AI in Marketing Market Report Segment
By Component
- Software
- Services
By System Type
- Text Models
- Multimodal Models
By Application
- Content Creation
- Text Generation
- Image/Video Generation
- Audio Generation
- Lead Nurturing & Lead Scoring
- SEO
- Reporting & Analytics
- Others (Personalization, Customer Support)
By End-User
- Media & Entertainment
- IT & Telecommunications
- Healthcare
- Automotive & Transportation
- BFSI
- Retail and E-commerce
A full report of Generative AI in Marketing Market available @ https://www.omrglobal.com/industry-reports/generative-ai-in-marketing-market
Company Profiles
- Adept AI
- Adobe Inc.
- AI Superior GmbH
- Amazon Web Services Inc.
- Anthropic PBC
- Apple Inc.
- Berri ai
- Cohere, Inc.
- Contextual AI
- Genie AI Ltd.
- Glean Analytics, Inc.
- Inflection AI, Inc.
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- We cover more than 15 major industries, further segmented into more than 90 sectors.
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