Functional bar market is estimated to grow at a CAGR of nearly 3.9% during the forecast period. Functional bars are convenient on-the-go snacks that contain a high proportion of proteins to carbohydrates/fats. It is a primary source of protein as well as other nutrients. Proteins offered by functional bars support increasing protein synthesis, muscle mass and keep fat off. Proteins perform many functions in the human body including cell and tissue repair, the formation of hormones and enzymes, maintaining fluid balance along providing energy. The source of isolated proteins in protein bars is soy, oats, meat, and nuts, among others.
A growing number of health-conscious people across the globe include favoring the intake of several types of functional bars available on the market. Meal-replacement bars have better growth prospects. This is likely to drive the functional bars market during the forecast period, as more individuals are expected to eat functional bars regularly as a result of the appealing product offerings with added health advantages. Some major confectionery companies have made their foods useful by adding high protein ingredients to enhance per-unit protein servings to attract new customers while keeping old ones.
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Market Coverage
- Market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Functional Bar Market Segmentation
By Product
- Energy Bars
- Protein-rich Bars
- Meal Replacement Bars
- Low Carbohydrate Bars
- Others
By Application
- Supermarkets
- Independent Retailers
- Specialty Stores
- Online Stores
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Functional Bar Market by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
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