The global feminine hygiene products market is anticipated to grow significantly at a CAGR of 5.7% over the forecast period (2024-2031). The key aspect that drives the growth of the global feminine hygiene products market is the continuous contribution by the key players. Players such as Johnson & Johnson Services Inc., The Procter & Gamble Co., Kimberly-Clark Corp., Unicharm Corp., Sanofi SA, Kao Corp., and Ontex Group among others substantially contribute to the market growth. These players support the growth of the market by adopting various growth strategies such as product launches, innovations, collaborations along with creating awareness incorporation with government agencies.
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- In October 2020, Kimberly-Clark Corp. completed the acquisition of Softex Indonesia, which will strengthen the company’s position in the overall personal care business segment across Southeast Asia.
- In May 2020, Ontex Group announced to open the novel new personal hygiene manufacturing plant in North Carolina, the US, which is scheduled to start production from mid-2021. This is likely to strengthen the company’s position in the global market.
- In March 2020, The Women’s Co. launched ‘The Woman’s Company’ launches biodegradable hygiene products for the health and wellness of females on the ‘International Women’s Day 2020’. ‘The Woman’s Co.’ launched six biodegradable hygiene products including sanitary pads, tampons, panty liners, menstrual cups, pee sticks, and bamboo razo.
- In February 2019, The P&G acquired This is L., a period care startup that produces organic pads and tampons.
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Market Coverage
- Segment Covered- By Nature Type, Product Type, and Distribution Channel
- Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
- Competitive Landscape- Johnson & Johnson Services Inc., The Procter & Gamble Co., Kimberly-Clark Corp., Unicharm Corp., Sanofi SA, Kao Corp., and Ontex Group among others
Key questions addressed by the report
- What is the market growth rate?
- Which segment/region dominates the market in base year?
- Which segment/region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region/segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Feminine Hygiene Products Market – Segmentation
By Nature Type
- Disposable
- Reusable
By Product Type
- Hygiene Products
o Sanitary Napkins
o Tampons
o Menstrual Cups
o Others (Panty Liners, Menstrual Sponge)
- Cleansing Products
o Douches
o Wipes
o Soaps
o Others
By Distribution Channel
- Online Channels
- Offline Channels
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