Facebook has started testing publicity for Instagram Reels, a short video offering to help companies get involved with the respective audiences. Last year in July, Instagram revealed its new ‘Reels’ format in India, which enables users to create and share short videos. Reels and other short video platforms have experienced strong user growth and spent time after a series of Chinese applications, including popular short video TikTok were prohibited by the Indian government. Facebook’s monetization efforts would help the company tap that chance.
“People throughout its application family discover and watch the video in diverse formats and offer different viewers and ad experiences. We now announce new options for Facebook In-Stream video, Instagram Reels Testing, and other Ad Experience in Facebook Stories to help improve brand participation with the relevant public. India is among the biggest markets for Facebook, there are 53 crore WhatsApp users, 41 crore Facebook users and 21 crores use Instagram”, said Ajit Mohan, Vice president of Facebook in India.
The Social media giant is starting to try Reel’s ads in India, Brazil, Germany, and Australia, in several months through Instagram, and expanding to more countries. Indian short-video platforms such as Share Chat’s Moj, Daily hunt’s Josh, and MX TakaTak, among others, have been capable of restoring the aggressive marketing and user acquisition of 97 percent of TikTok. New onboard users also come mainly from beyond Level, Facebook Reels advertisements are full and immersive, similar to advertisements in stories. The ads can be up to 30 seconds and people can comment, like, view, save, share and skip them.
Ninety percent of people follow an Instagram business, with the new creators and companies already using the Reels. This intellectual discovery makes it a natural place for companies to be creative and to have a deeper connection to the audiences. In the following weeks, the Facebook will also test its Facebook Stories ads with selected advertisers and creators. The ad was announced in March. These advertisements allow developers to monetize their Facebook stories with ads that look like stickers and receive some revenue.
“In this context, we are developing new and innovative ad formats for creators to monetize more content types on Facebook and to allow brands to reach more audiences, over 2 billion people watch Facebook in-stream eligible videos every month and 70 percent of In-stream views are completed worldwide. We’re committed to enhancing our products to make Facebook or Instagram a place that helps individuals and advertising professionals create significant connections across our apps. This is why we want to give advertisers more choice for using our In-Stream offering”, added Ajit Mohan.
In addition to offering more control over where ads are placed, Facebook will also provide some brand safety controls to prevent ads from being placed. Facebook has launched an overall test of in-stream video themes that lets users place their ads into certain video themes through ad managers.
