The global eyelash serum market is anticipated to grow at a significant CAGR of 4.9% during the forecast period. Increasing awareness about the natural ingredients made people shift toward clean and organic beauty products due to which many brands started including plant-based ingredients in their products. The natural ingredients present in the serum are enhancing the growth of the eyelash serum market across the globe. For instance, in December 2020, Loreta launched flawless lashes lash wizard eyelash serum. The serum is for those seeking longer, stronger, and thicker lashes. This serum is EU-compliant, fragrance-free, paraben-free, cruelty-free, and importantly, prostaglandin-free. Lash Wizard Eyelash serum promotes the formation of keratin to condition and strengthens lashes, as well as nourish and improve the overall health of lashes. Additionally, in March 2022, LashLuxury launched its clean beauty eyelash serum to the rescue of your eyelashes. LashLuxury was produced to assist women in combat thinning and sparse eyelashes which can be caused by many different issues. LashLuxury Daily Eyelash Serum uses only clean beauty approved ingredients.
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Moreover, many brands are launching innovative products with many benefits in a single product to attract people which supports increasing their customer base and led to the growth of the eyelash serum market across the globe. For Instance, in March 2022, Freck Beauty launched a one-of-a-kind eyeliner that also functions as a lash growth serum. The super-pigmented liquid liner serum goes on smoothly without smearing for a long-term stay. And is also made with vitamins, peptides, and other nourishing ingredients linked to hair growth.
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Market Coverage
- Segment Covered-
o By Type
o By Ingredients
o By Distribution Channel
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape – e.l.f. Cosmetics, Inc., Grande Cosmetics, LLC, L’Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., and others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Eyelash Serum Market Report Segment
By Type
- Lash Primer
- Prostaglandins
- Peptides
By Ingredients
- Organic
- Conventional
By Distribution Channel
- Online
- Offline
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