The global eye skincare market is anticipated to grow at a CAGR of 5.8% during the forecast period (2022-2028). The skin around the eyes is much thinner than the skin on the other parts of the face and is more susceptible to environment-based agents such as ultraviolet rays and other related elements. Cosmetics and other personal care products are used to clean, beautify, and enhance attractiveness or change appearances. For eye skincare, specialized products are required such as eye creams, eye masks, eye essences, and many more that are meant to be used on the fragile skin surrounding the eyes.
Eye creams are specially manufactured and are thicker than facial lotions, as well as contain more emollients and effective conditioners. The increase in demand for eye skincare products especially from the working men and women and changing consumer lifestyles are some of the factors that are driving the growth of the global eye skincare market. Dark circles affect both men and women and are more common in adults owing to which there is an increasing demand for eye creams and eye masks. In addition, the increase in the availability of popular beauty brands and high spending by individuals on various cosmetics products are further accelerating the growth of the market. However, several ingredients used in eye creams, such as fragrances, preservatives, resins, emollients, and antioxidants, may irritate the surface of the eyes, and result in the inflammation of the eyes. This can restrain the growth of the market.
Some major players in the market include Procter & Gamble (P&G), L’Oréal S.A., and The Estee Lauder Companies, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in 2021, Beiersdorf launched Personalized Face Care New Brand Only What’s Needed or O.W.N. Additionally, in August 2020, Henkel Adhesives Technologies India Pvt Ltd acquired a 75% stake in Invincible Brands Holding to diversify its existing product portfolios and increase its current market footprint.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape– Procter & Gamble (P&G), L’Oréal S.A., and The Estee Lauder Companies, among others.
A full report Eye Skin Care Market of is available at: https://orionmarketreports.com/eye-skin-care-market/104181/
Global Eye Skin Care Market Report by Segment
By Product Type
- Eye Cream
- Eye Essence
- Eye Mask
- Massage Essential oil
- Others
By Distribution Channel
- Specialist Retailers
- Factory Outlets
- Internet Sales
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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