The European savory snacks market is anticipated to at a CAGR of 4.7% during the forecast period. Europe has been holding a considerable share in the savory snacks market and is expected to continue this trend during the forecast period owing to the changing consumer preferences for snacking in Western Europe over the years, with a growing preference for health base snacks. Additionally, cross-product innovation between biscuits and potato chips is one of the most imperative growth drivers across the European market, predominantly in Germany, Netherlands, Ireland, and Norway.
The European savory snacks market is segmented based on product and distribution channels. Based on the product, the savory snacks market is segmented into extruded snacks, potato chips, nuts & seeds, meat snacks, popcorn, and others. The distribution channel segment includes conventional stores (offline) and online retail. The online channels, despite their minute share in the overall sales of snack products, are projected to be one of the rapidly emerging and fastest-growing sales channels, owing to the growing influence of e-commerce on the retail markets in Europe.
Country-wise, the market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. Consumer preference for eating at home instead of dining out coupled with on-the-go convenience trend has been boosting the market growth in the country. Owing to increasing health and wellness trend, consumers are seeking to cut their consumption of fat, and salt particularly. Vegetable and rice-based savory snacks are gaining traction in the UK, owing to the benefits it provides such as gluten-free features and perceived health benefits.
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European Savory Snacks Market Segmentation
By Product
- Extruded Snacks
- Potato Chips
- Nuts & Seeds
- Meat Snacks
- Popcorn
- Others
By Distribution Channel
- Conventional Stores (Offline)
- Online Retail
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Regional Analysis
- UK
- Germany
- France
- Italy
- Spain
Rest of Europe
Company Profiles
- Amica Chips S.p.A.
- Arca Continental, S.A.B. De C.V.
- Aroma Snacks GmbH & Co. KG
- Aryzta AG
- Conagra Brands, Inc.
- General Mills, Inc.
- Intersnack Group GmbH
- Kerry Group plc
- Kolak Snackfood, Ltd.
- KP Snacks
- Lorenz Bahlsen Snack-World Gmbh & Co KG
- Mondelez International, Inc.
- Nestlé S.A.
- Patatay’s (European Snacks)
- Pepsico, Inc.
- Poco Loco B.V.
- The Hain Celestial Group, Inc.
- The Kellogg Company
- The Kraft Heinz Co.
- TNA Europe, Ltd.
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