European green tea market was valued at around $2.3 billion in 2018, which is further estimated to reach around $3.5billion in 2025 at a CAGR of 5.9% during the forecast period. The major economies including UK, Germany, Italy, Spain, France, and the Rest of Europe (RoE) are significantly contributing to the growth of the market. The market in Europe is driven by growing awareness regarding the health benefits associated with tea consumption. Further, growing awareness regarding tea benefits for patients suffering from cardiovascular diseases, and high blood pressure are some of the major factors increasing the demand for tea in the region.
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Further, the demand for green tea in the region is increasing at a significant growth rate attributed to aggressive marketing and campaign programs to support tea consumption by showcasing the health benefits of tea. For instance, a new campaign – ‘Tea Wishes’- has been launched in Switzerland and France, focusing on Tetley Drawstring bags. Tea consumption improves blood flow, reduces the risk of blood clots hence, reducing the risk of heart-related diseases. European countries such as Poland, Ireland, Hungary, the Netherlands, Russia, the Czech Republic, and others are contributing significantly towards the growth of the market.
Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the European market for tea and tea-based drinks.
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European Green Tea Market Segmentation
By Format
- Ready-to-Drink
- Loose Tea Powder
- Tea Bags
By Nature
- Organic
- Conventional
Regional Analysis
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Company Profiles
- Alkaloid AD Skopje
- Associated British Foods PLC
- Barry’s Tea
- Bettys & Taylors Group Ltd.
- Tata Global Beverages
- McLeod Russel India, Ltd.
- Nestlé S.A.
- Organic India Pvt. Ltd.
- R.Twining and Co., Ltd.
- The Republic of Tea, Inc.
- Starbucks Corp.
- The Hain Celestial Group, Inc.
- The Stash Tea Co.
- Townshend’s Tea Co.
- Unilever Group
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