European frozen snacks market is estimated to grow at a CAGR of 7.4% during the forecast period. A significant presence of millennials, expansion of foodservice chains, and increasing launches of new innovative frozen snacks is one of the pivotal factors in accelerating the demand for frozen snacks in the country. In August 2018, Farm Frites, a Potato processor in the Netherlands introduced a new concept for its French fries’ range, known as Shake Your Fries. Under the concept, the consumer can create fries in its specially designed box, the company delivers a spice mix and the consumer can sprinkle it to taste and shake it for the desired result. The company developed Shake Your Fries along with SnackPoint who is working with Farm Frites for nearly 24 years. For the first three months, this concept was available exclusively at all SnackPoint stores in the Netherlands. The younger generation was highly appreciating this concept.
The European frozen snacks market is segmented based on product and distribution channels. Based on the product, the market is classified into pizza, potato fries, puffs, meat snacks, and others. A significant rise in the demand for frozen pizza has been witnessed in the region coupled with the increasing availability of an innovative, gluten-free range of pizzas. For instance, in April 2020, Goodfella’s, manufacturer of frozen pizza in the UK, revealed a new vegan meat pizza that utilizes pea protein for its mince. The Goodfella’s Meatless Mediterranean Pizza features a thin base topped with pea protein mince, red onion, tomato, tomato sauce, salsa verde drizzle, oregano, chargrilled red and yellow peppers. Based on the distribution channel, the market is classified into retail and foodservice chain.
Based on countries, the market is classified into the UK, Germany, France, Spain, Italy, and the Rest of Europe. Rising consumption of vegan frozen foods has been witnessed in Germany owing to the increasing availability of an innovative range of frozen pizzas. Additionally, emerging demand for frozen foods has also been reported in the UK. As a result, in September 2020, Planty, a UK startup offers a vegan frozen meal home delivery service, gained funding, to deliver frozen meals that are both nutritional and vegan. This shows increasing demand for frozen foods in the country, which in turn, will further accelerate the market growth.
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European Frozen Snacks Market-Segmentation
By Product
- Pizza
- Potato Fries
- Puffs
- Meat Snacks
- Others
By Distribution Channel
- Retail
- Food Service Chain
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European Frozen Snacks Market– Segment by Country
- UK
- Germany
- France
- Spain
- Italy
Rest of Europe
Company Profiles
- Amy’s Kitchen, Inc.
- CJ CheilJedang Corp.
- Dr. August Oetker Nahrungsmittel KG
- General Mills, Inc.
- Iceland Foods, Ltd.
- McCain Foods, Ltd.
- Nestlé S.A.
- Orkla ASA
- Snowbird Foods Ltd.
- Südzucker AG
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