European frozen pizza market is estimated to grow at a CAGR of 6.4% during the forecast period. Increasing demand for plant-based frozen pizzas and significant availability of the working age population is a major factor driving the market growth. As per the Organization for Economic Cooperation and Development (OECD), in 2018, the percentage of the working-age population (15-64) in the UK, Germany, France, Italy, and Sweden was 63.8%, 65.0%, 62.1%, 64.0%, and 62.4%, respectively. These age group population prefer to eat convenience food products due to the busy schedule, which in turn, is driving the consumption of frozen pizza in the region.
European frozen pizza market is segmented based on product and sources. Based on the product, the market is classified into regular, premium, and gourmet. Based on the source, the market is classified into retail and food service chain. Expansion of food service chains such as McDonald’s, Pizza Hut, and Domino’s Pizza, has resulted in easy availability and consumption of frozen pizzas. In April 2020, McDonald’s Corp. plans to expand in Russia’s far east in December 2020. This aims to open restaurants in cities including Vladivostok and Khabarovsk for the first time. In 2020, McDonald’s Corp. is continuing to actively invest in Russia’s economy and increase its presence on the market.
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European Frozen Pizza Market Segmentation
By Product
- Regular
- Premium
- Gourmet
By Source
- Retail
- Food Service Chain
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Regional Analysis
- Germany
- UK
- France
- Spain
- Italy
Rest of Europe
Company Profiles
- Amy’s Kitchen, Inc.
- CJ CheilJedang Corp.
- August Oetker Nahrungsmittel KG
- General Mills Inc.s
- Iceland Foods Ltd.
- Nestlé S.A.
- One Planet Pizza
- Orkla ASA
- Snowbird Foods Ltd.
- Südzucker AG
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