European e-commerce industry is estimated to see a CAGR of 17.0% during the period (2019-2025). The European e-commerce industry has been growing considerably owing to the increasing number of internet users, busy lifestyles of consumers, considerable penetration of mobile devices, and government digitalization initiatives, such as EU4Digital and Digital Europe programme. These factors are contributing to leverage e-commerce industry in the region. As per the Eurostat, in 2019, 71.0% of the internet users in EU shopped online. Increasing preference for buying clothes and sports goods and household items through online platforms has been witnessed in the region. For instance, in 2019, most popular online purchases by a large number of online shopper in EU-28 include clothes and sports goods (65.0%), travel and holiday accommodation (54.0%), household goods (46.0%), tickets for events (41.0%) and books, magazines, and newspapers (33.0%). The largest increases (15 % or more) during the period, 2014 and 2019 were recorded in Spain, Lithuania, Czechia, Poland, Estonia, Slovenia, Hungary, and Croatia.
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European e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit highest growth in 2020. The demand of vitamins & proteins to maintain immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for the beauty & personal care products will grow at the second highest growth in 2020. The high demand of personal care products to maintain hygiene is anticipated to be the key factor contributing towards the growth of the market segment.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
European E-Commerce Market – Segmentation
By Product Type
- Electronics
- Apparel
- Healthcare
- Pharmaceuticals, and Nutritional Products
- Beauty and Personal Care
- Others
European E-Commerce Market – Segmentation by Geography
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Company Profiles
- com, Inc.
- Apple, Inc.
- Argos, Ltd.
- ASOS PLC
- John Lewis Plc
- Ocado Retail, Ltd.
- Otto Group
- Shop Direct Home Shopping, Ltd.
- Tesco Plc
- Wm Morrison Supermarkets Plc
The Report Covers
- Comprehensive research methodology of European e-commerce industry.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting European e-commerce industry.
- Insights about market determinants which are stimulating European e-commerce industry.
- Detailed and extensive market segments with regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
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