Europe STEM toys market is anticipated to grow at a significant CAGR of 6.9% during the forecast period. Countries such as the UK, France, Germany were the major players where there are still growth opportunities in countries like the Netherlands, Denmark, Austria, Russia. The stringent EN regulations are ensuring the circulation of certified and qualified products in the market with high safety and hygiene. The Toy Safety Directive covers general and particular risks to reduce hazard levels. Additionally, the region is home to the highest number of countries that witnessed growth during the COVID-19 pandemic in Q1 2020. Accordingly, Germany, Russia, the UK were some of the countries that witnessed major changes in sales in the overall toy industry.
In addition, as estimated by BBC, more than 31% of the consumers in the UK started playing games and toys since the start of lockdown. Similarly, 37% in France and 27% in Germany were also observed. More than 28% of the UK consumers, 22% of French consumers and 18% of the German consumers are also willing to buy new toys and games before the end of lockdown that can further contribute to the overall growth in 2020. The closure of schools has also enforced the dependence on more educational toys for the skill development of children.
The Europe STEM toys market is segmented based on age group, category, and distribution channel. Based on the age group, the STEM toys market is segmented into 0-3 years, 3-8 years, 8-12 years, 12+ years. On the basis of category, the market is segmented into science, technology, engineering, and mathematics. On the basis of distribution channel, the market is fragmented into online and offline.
Country-wise, the market is analyzed based on the UK, Germany, France, Italy, Spain, and Rest of Europe. UK is expected to be the largest market for STEM toys in Europe. The British Toy and Hobby Association serves as a link between manufacturers and suppliers where LEGO, Hasbro, Mattel and Hornby are some of the prominent members. Despite challenges such as Brexit, general elections and poor trading conditions in 2019, the market witnessed a launch of over 32,000 new products in the country. Despite challenges such as Brexit, general elections and poor trading conditions in 2019, the market witnessed a launch of over 32,000 new products in the country, as per the BTHA (British Toy & Hobby Association). While the overall market scenario was a bit uncertain in 2019 in spite of the presence of global vendors, creativity, innovation and agility are anticipated to stimulate the growth of the market during the forecast period. Also, the growing consumer spending for games is consistently pushing the demand for game innovators, be it in the form of both analog and digital. Moreover, the sudden COVID-19 pandemic in 2020 was a gamechanger in the educational toys market in the country.
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Europe STEM Toys Market Segmentation
By Age Group
- 0-3 Years
- 3-8 Years
- 8-12 Years
- 12+ Years
By Category
- Science
- Technology
- Engineering
- Mathematics
By Distribution Channel
- Online
- Offline
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Regional Analysis
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Company Profiles
- net Ltd.
- Goliath Games
- Hasbro, Inc.
- K’NEX
- LeapFrog Enterprises, Inc.
- Learning Resources Ltd.
- LEGO System A/S
- Mattel
- Ravensburger
- Spin Master
- Valtech, LLC
- VTech Holdings Ltd.
- WowWee Group Ltd.
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