Digital signage market is anticipated to grow at a considerable CAGR of 7.9% during the forecast period. Digital signage offers numerous advantages over traditional printed signage, including greater flexibility, interactivity, and customization, which increases its demand in the market. As businesses and organizations seek to leverage digital technology to enhance their marketing and communication efforts, the demand for digital signage solutions has grown. The development of sophisticated software and content management systems has also made it easier for businesses to create and manage digital signage content and to deliver targeted messaging to specific audiences.Besides, the retail and hospitality industries have been early adopters of digital signage, using it to enhance customer experiences and increase sales. As these industries continue to grow, the demand for digital signage solutions is likely to increase as well.
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The global digital signage market is segmented by type, component, location, and application. Based on type, the market is sub-segmented into video wall, video screen, kiosk, transparent LCD screen, and digital poster. Based on component, the market is sub-segmented into hardware (LCD/LED display, OLED display, media players, projectors/projection screens), software, and services. Based on location, the market is sub-segmented into in-store and outdoor. Based on application, the market is sub-segmented into retail, transportation, hospitality, corporate, education, and government. Among components’ hardware sub-segments, OLED displaysare expected to witness the highest growth in the market. Since it combines improved reality with a dynamic shape, OLED is the only technology that overcomes the constraints of traditional displays. Based on self-emitting light sources, OLED delivers greater light and color expression. Its flexibility and transparency are the products of breakthrough OLED material development.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Digital signageMarket by Type
- Video Wall
- Video Screen
- Kiosk
- Transparent LCD Screen
- Digital Poster
Global Digital signageMarket by Component
- Hardware (LCD/LED Display, OLED Display, Media Players, Projectors/Projection Screens)
- Software
- Services
Global Digital signageMarket by Location
- In-store
- Outdoor
Global Digital signageMarket by Application
- Retail
- Transportation
- Hospitality
- Corporate
- Education
- Government
Regional Analysis
- North America
- US
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- AdMobilize LLC
- Advantec Co., Ltd.
- BroadSign International
- iSEMC (HHSD Technology)
- Koninklijke Philips N.V.
- LG Electronics
- NEC Corp.
- Omnivex Corp.
- Panasonic Corp.
- Planar Systems
- Quividi SARL
- Samsung Electronics Co., Ltd.
- Sharp Corp.
- Sony Corp.
- ViewSonic Corp.
- Volanti Displays
The Report Covers-
- Market value data analysis for 2023 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global digital signagemarket. Based on the availability of data, information related to new product launches and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who stands where’ in the market.
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