The global digital marketing software market is anticipated to grow at a considerable CAGR of 16.5% during the forecast period. Social media is a key area of focus for every business due to its efficient way to communicate with a large number of customers in a short time which is fueling the growth of the digital marketing software market. Social media is free to use and promote stuff. One can create a page of business without spending a single penny on it. Moreover, social media supports to target audience, achieve reports, connect with customers, learn their interests, approach them, solve their queries, reply to their feedback, make improvements, do daily updates, and a lot more without worrying about the money. The launch and development in social media networking platforms like Facebook, Instagram, LinkedIn, Twitter, Goggle+, and others are providing opportunities to advertisers to build a strong image and brand among the customers. For instance, the salesforce marketing cloud provides listen, engage, and publish using a powerful all-in-one social media marketing and management suite and connects enriched social data to your marketing with sales and service.
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- For instance, Kalendarr is a social media management platform that helps to take control of a business’s online presence. Kalendarr enables to create and schedule posts, plan and publish content in advance and get insights, and track progress. Kalendarr helps to get free from the time-consuming task of managing social media channels, and allowing to focus on what’s most important.
- For instance, Bitrix24 CRM works with Facebook (pages, comments, Facebook Messenger, Facebook lead ads), Viber, Instagram, Telegram, VK, Slack, Skype, and many others, natively or via Microsoft Bot Framework. Bitrix24 Open Channels helps to manage all social communications from a single place, saving conversations to Bitrix24 CRM, regardless of which social network or messenger client used.
Global Digital Marketing Software Market Report Segment
By Service
- Professional Services
- Managed Services
By Deployment
- Cloud
- On-Premises
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End-User
- Automotive
- BFSI
- Education
- Government
- Healthcare
- Others
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Digital Marketing Software Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Act-On Software, Inc.
- Creito SA
- Google LLC
- Havas SA
- Hewlett Packard Enterprise Co.
- Hubspot, Inc.
- IBM Corp.
- Infor Inc.
- International Business Machines Corp. (IBM Corp.)
- iProspect Media Co.
- Marketo, Inc.
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