The global deodorant market is anticipated to grow significantly at a CAGR of 3.8% over the forecast period (2021-2027). The key aspect that drives the growth of the global deodorant market includes changing the lifestyle of the people and focus on personal hygiene products. Besides, the rising awareness of the people towards a healthy and fresh lifestyle is also driving the growth of the market over the forecast period. Furthermore, the advent of many novel products such as stick deo products with various new fragrances, and the advent of natural and organic products are also likely to contribute to the growth of the market.
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Besides, the presence of the key market players such as Adidas AG, Avon Products, Inc., Beiersdorf AG, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Lion Corp., L’Oréal SA, LVMH, Nike Inc., Revlon Inc., Unilever PLC, and among others are contributing to the growth of the market. For instance, in August 2019, The Perfume Shop Ltd., a U.K.-based perfume retailer, launched its line of vegan perfumes under three brands, namely Amber Glow, Citrus Fresco, and Peppered Earth. Each perfume was both cruelty and vegan certified and was packaged using 100% recyclable materials. Hence, such product launches are likely to flourish the growth of the market.
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Market Coverage
- Market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
- Segment Covered- By Product Type and Distribution Channel
- Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
- Competitive Landscape- Adidas AG, Avon Products, Inc., Beiersdorf AG, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Lion Corp., L’Oréal SA, LVMH, Nike Inc., Revlon Inc., Unilever PLC, and among others
Key questions addressed by the report
- What is the market growth rate?
- Which segment/region dominates the market in base year?
- Which segment/region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region/segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Deodorant Market – Segmentation
By Product Type
- Spray
- Roll-on
- Stick
- Others (Cream, Gel, Wipes)
- Building-based Deodorant
- Shipping Container-based Deodorant
By Distribution Channel
- Supermarkets & Hypermarket
- Specialized Cosmetic Stores
- Online Channels
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