The global data masking market is anticipated to grow at a CAGR of 14.0% during the forecast period (2022-2028). Data masking is defined as the process of altering confidential data components that include personally identifying information (PII)and trade secrets methodically into realistic yet transposed values. The market growth is majorly attributable to the growing incidences of data breaches. For instance, in 2018, Morrisville, NC-based AccuDoc Solutions, a billing company operating the online payment system, found that some of its databases had been intervened between the period of September 22 and September 29. Therefore, to avoid such mishaps, organizations mostly prefer dynamic data masking technology to analyze and test data.
Some key players operating in the market include IBM Corp., Oracle Corp., and Microsoft Corp., among others. The market players are eyeing on strengthening their position in the market by adopting various strategies such as mergers and acquisitions, partnerships, new product launches, and collaborations. For instance, in February 2019, Informatica acquired AllSight, an AI-based customer insights company, to accelerate its data hub strategy. Using a data hub for customer engagement, enterprises can create a relationship between master, transaction, interaction, and reference data to discover rich, personalized behavioral insights. These insights can be used across the enterprise to connect omnichannel customer interactions in real time and ensure the delivery of the next best action. The new solution automates and simplifies profile and relationship unification, and scales AI across transactions and interactions in structured and unstructured data sources.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Deployment Model
- By Application
- Regions covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape: IBM Corp., Oracle Corp., and Microsoft Corp., among others.
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Global Data Masking Market Report by Segment
By Type
- Static
- Dynamic
By Deployment Model
- Cloud
- On-Premise
By End-User
- Healthcare
- IT and Telecom
- Retail and E-Commerce
- Energy and Utilities
- Government and Defense
- BFSI
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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