Cross Platform and Mobile Advertising Market is expected to grow at a significant rate during the forecast period 2019-2025. Cross-platform and mobile advertising is a model for online advertisements. Mobile advertising services help companies to reach directly to the customer base. It involves popping up of advertisement content into personal devices used by customers. Mobile advertisements are a better substitute for conventional offline or TV advertisement methods. A rapidly growing number of smartphone users, increasing dependency of work on laptops and desktops provides a potential platform for various end users to reach the target audience in order to enhance the sale or customer base. Well-connected internet connections are providing aid to various end users. End users collaborate with various mobile application platforms to cater the advertisement services during the app access. Social networking sites, search engines, and mobile applications are some of the major advertisement platforms for end users. Factors including the availability of various platforms for advertisement, shifting trend of online purchasing, affordable internet connections are driving the market. The global cross-platform & mobile advertising market is growing at a substantial rate.
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The global cross-platform and mobile advertising market is segmented on the basis of advertisement type into SMS, banner ads, video ads, audio ads, and interstitial webpage. Banner ads constitute a significant market share across the globe. Video ads and audio ads are growing with high rate due to growing exposure of consumers to video streaming websites. On the basis of End-User, the market is segmented into food service providers, transportation & logistics, BFSI (Banking, Financial Services, and Insurance), telecom & IT and others.
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In the geographic overview, the market is divided into North America, Europe, Asia-Pacific and Rest of the World. Developed regions such as North America is leading the market followed by Europe. Due to the shifting trend of customer purchasing in the region, companies are investing substantially in the US and Canada to target the customer base. Asia-Pacific is the fastest emerging region in the global cross-platform & mobile advertising market. Asia-Pacific is rapidly transforming region due to increasing penetration of internet and smartphone users. Asia-Pacific is followed by Row.
Market Segmentation
By Channel Type
- SMS
- Banner Ads
- Audio & Video Ads
- Interstitial Webpage
By End-User
- Food Service Providers
- Transportation & Logistics
- BFSI
- Telecom & IT
- Others (Sports Equipment Companies)
- Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Rest of Asia-Pacific
Rest of the World
- Company Profiles
- 4INFO, Inc.
- Amobee, Inc.
- Airpush, Inc.
- Apple Inc.
- Business Applications Performance Corp.
- Celtra Inc.
- Chartboost, Inc.
- Epom Ltd.
- Facebook, Inc.
- Flytxt B.V.
- Google LLC
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