Croma, Amazon jointly launch new range of TV with built in fire device

In partnership with Amazon, Tata Group-owned electronics shop chain, Croma has launched a new smart TV range with an integrated fire device in India for customers. The new smart LED TV line is supplied with a built-in fire tv and Croma seeks to deliver an intuitive, simple and personalized experience through this strategic partnership, the companies said in a joint statement.

All streams from more than 5,000 applications, including Amazon Prime Video, Netflix, YouTube, Disney + Hotstar, Zee5, SonyLiv and many other. The growth of OTT applications and the resulting fragmentation in viewing creates a demand for a smoother browsing experience. The Alexa Voice Search and the Fire TV OS-supported soft-touch remote control offer a different browsing experience from other Smart TVs.

“Amazon and Croma have worked together and offered customers across India Amazon devices through their offline stores, said Parag Gupta”, head of Amazon Devices India. “We’re taking a new level of this partnership. The new Croma Smart TVs Fire Edition offers an amazing user experience and excellent image quality, and an immersive sound experience that improve with Alexa every day”, he added.

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