Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
Contextual Advertising Market was valued at USD 106.49 billion in 2017 and is expected to be worth USD 297.68 billion by 2027, at a CAGR of 18% during the forecast period.
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Key market players
Major competitors identified in this market include Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter, IAC, Amobee, Act-On Software, Simplycast, Inmobi, Flytxt, Infolinks, Adobe Systems, Sap, Marketo, Millennial Media, etc.
Based on the Type:
- Activity-based Advertising
- Location-based Advertising
- Others
Based on the Application:
- Consumer Goods, Retail, and Restaurants
- Telecom and IT
- Banking, Financial Services, and Insurance (BFSI)
- Media and Entertainment
- Travel, Transportation, and Automobile
- Healthcare
- Academia and Government
- Others
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Scope of the Report
The research study analyzes the global Contextual Advertising industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Contextual Advertising Market Report
1. What was the Contextual Advertising Market size in 2018 and 2019; what are the estimated growth trends and market forecast (2021-2027).
- What will be the CAGR of Contextual Advertising Market during the forecast period (2021-2027)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2018? How these segments are expected to grow during the forecast period (2021-2027).
4. Which manufacturer/vendor/players in the Contextual Advertising Market was the market leader in 2018?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
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