The global content marketing software market is anticipated to grow at a CAGR of 18.2% during the forecast period. Content marketing includes the planning, creation, and distribution of content materials such as written words, videos, social posts, and webinars. Integration of Ai tools into content marketing software is a growing trend among enterprises to maximize their market reach. This content marketing software help with content planning, creation, distribution, analysis, and reporting. The integration of AI enables companies to understand consumer preferences and collects crucial data on each customer to create a profile. With the help of AI, brands are increasingly offering personalized recommendations to customers.
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The integration of AI tools into content marketing software takes to speed up the content curation process from beginning to end. It helps manually trigger every email or create customized reporting by processing the huge amounts of data that is collected and stored daily from customers’ actions. It quickly generates topics that have high search scores and are rising in popularity among your audiences. For instance, eBay, one of the biggest buying and selling platforms used AI content marketing tools to create personalized messages for customers in the form of email headlines. The company used a tool called Phrasee, to generate machine-written headlines to maximize consumer reach. The market players are also introducing new and enhanced tools to cater to such demands for content generation which is anticipated to fuel the growth of the market. For instance, in November 2021, Sprinklr introduced Sprinklr AI Studio, which offers users to easily create and customize AI models without writing code. It enables brands to eliminate manual categorization of customer messages across digital channels – helping customer service agents, social media teams, and brand analysts, and more focus on priority, engageable comments.
Global Content Marketing Software Market Report Segment
By Content Type
- Social Media
- Blogs
- Videos
- Infographics
- Others
By Industry Vertical
- BSFI
- Telecom and IT
- Consumer Goods and Retail
- Education
- Media and Entertainment
- Healthcare and Life Sciences
- Government
- Transportation and Logistics
- Manufacturing
- Others
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Content Marketing Software Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Alma Media Corp.
- Contently, Inc.
- Curata, Inc.
- DivvyHQ LLC
- Kenscio Digital Marketing Pvt. Ltd.
- NewsCred, Inc.
- Onespot Inc.
- PathFactory Inc.
- Percolate Industries Inc.
- ScribbleLive Inc.
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