Connected toys market is anticipated to grow at a CAGR of 8.7% during the forecast period (2023-2030). Connected toys that build on expert knowledge platforms and other content structures could create more robust, educational, and evolving systems of interaction with children, forging stronger educational and developmental outcomes. The growing adoption of connected toys coupled with the improving communication network is the key factor supporting the growth of the market globally. For instance, in January 2023, Namasthe World launched a range of connected toys including physical toys, digital content, edutainment-centric games, and casual games for kids. The newly formed Hyderabad-based children’s toy and gaming brand. It will focus on creating interesting and international standard IPs on different platforms of entertainment.
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The global connected toys market is segmented on the transaction mode, advertisement format, and industry verticals. Based on the interacting device, the market is sub-segmented into app-connected drones, smartphone-connected toys, console-connected toys, and tablet-connected toys. Based on the technology, the market is sub-segmented into Wi-Fi, Bluetooth, and RFID or NFC. On the basis of age group, the market is sub-segmented into 2-5 years, 6-8 years, 8-12 years, and teenagers. Further, on the basis of distribution channels, the market is sub-segmented into online stores, offline stores, specialty stores, and others. Among the interacting devices, the smartphone-connected toys sub-segment is anticipated to hold a considerable share of the market owing to the rise in the development of smartphone connectivity that provides a more personalized experience through embedded software such as web search functions and speech recognition.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Connected Toys Market Report Segment
By Interacting Device
- App-Connected Drones
- Smartphone-Connected Toys
- Console-Connected Toys
- Tablet-Connected Toys
By Technology
- Wi-Fi
- Bluetooth
- RFID or NFC
By Age Group
- 2-5 years
- 6-8 years
- 8-12 years
- Teenagers
By Distribution Channels
- Online Stores
- Offline Stores
- Specialty Stores
- Others
Global Connected Toys Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global connected toys market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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