The global confectionery market is anticipated to grow with considerable CAGR during the forecast period. The confectionary market has gained significant popularity across the globe owing to the increasing product innovations, retail market expansion, and strong advertisement campaigns among others. Besides, the “better for you” sweets and candies demand does also increasing with consumers prefer a mix of healthy and indulgent treat options. This will also catalyze the growth of the global confectionery market during the forecast period.
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Additionally, the emphasis of manufacturers on developing new flavors, packaging, and textures to suit the continuously changing consumer demands is also increased during recent years. The manufacturers are combining lower sugar content with other functional benefits in their confection offering to cater to the rising health concerns across the globe. This has significantly increased the adoption of confectionary products among health-conscious consumers. For instance, in April 2020, SamrtSweet launched plant-based low sugar chews. The low sugar treats will be available in watermelon, strawberry, and mango flavors. Moreover, the demand for premium treats that are expensive yet considered healthy and sophisticated by consumers is also increasing significantly in the last few decades. All these factors combined are anticipated to drive the growth of the global confectionery market during the forecast period.
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Market Coverage
- The market number available for – 2019-2026
- Base year- 2019
- Forecast period- 2020-2026
- Segment Covered:
o By Type
o By Distribution Channel
- Regions Covered:
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Mars, Inc., Meiji Holding Co. Ltd., Nestle S.A., The Kraft Heinz Co., The Hershey Co.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from the pre-COVID-19 forecast
o Most affected region/segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Confectionery Market Report Segment
By Type
- Sugar Confectionery
- Chocolate Confectionery
- Bakers Confectionery
By Distribution Channel
- Supermarkets/ Hypermarkets
- Convenience Stores
- Online Channel
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