The global cloud advertising market is anticipated to grow at a considerable CAGR of 18.7% during the forecast period (2024-2031). The major factor that drives the global cloud advertising market is the increasing investments in Artificial Intelligence (AI) and Machine Learning (ML) technologies. Several major companies including Amazon and Apple among others, are leveraging AI to utilize voice-based marketing through devices and platforms such as Alexa and Siri. The major players across the market have an advanced level of market penetration into the cloud premises, taking a higher sustainable competitive advantage through innovation.
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Moreover, various remaining cloud advertising companies are competing to capture significant market share, which will create a favorably competitive market. As a result of which, the companies operating in the market are inclined toward acquiring companies operating on cloud advertising technologies to strengthen their product capabilities. For instance, in October 2021, Zeta a cloud-based marketing technology company that empowers enterprises announced the acquisition of the technology platform and data from Apptness, a digital technology company with proprietary audience engagement technology to strengthen identity solution and omnichannel marketing platform.
Furthermore, the market players are considerably contributing to the market growth by the adoption of different strategies including mergers and acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Snowflake launched Media Data Cloud, which combines Snowflake’s powerful data-sharing technology, cutting-edge standards of privacy and governance, Snowflake- and partner-delivered solutions, and industry-specific datasets. The media data cloud permits marketers, publishers, and ad technology businesses to unlock their data for uniqueness, insights, activation, and measurement across the advertising ecosystem.
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Market Coverage
- Segment Covered-
o By Application
o By Deployment Mode
o By Verticals
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- including Acquia, Inc., Adobe Inc., Demandbase, Inc., Experian Credit Information Co. of India Pvt. Ltd., Google LLC, HubSpot and others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Cloud Advertising Market Report Segment
By Application
- Campaign Management
- Customer Management
- Experience Management
- Analytics and Insights
- Real-Time Engagement
By Deployment Mode
- Public Cloud
- Private Cloud
- Hybrid Cloud
By Verticals
- Retail & Consumer Goods
- Media & Entertainment
- Travel & Hospitality
- BFSI
- Telecommunications
- Manufacturing
- Education
- Others
Reasons to Buying From us –
1. We cover more than 15 major industries, further segmented into more than 90 sectors.
2. More than 120 countries are for analysis.
3. Over 100+ paid data sources mined for investigation.
4. Our expert research analysts answer all your questions before and after purchasing your report.
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