The China consumer appliances market is anticipated to grow at a CAGR of 7.2% during the forecast period. The market is mainly influenced by the continuously increasing disposable income of the people across the country. Additionally, the significant technological advancement by the domestic players under affordable prices is also providing market growth to the country. Favorable regulations and supportive government policies are also catalyzing the growth of the market. For instance, in March 2017, the China Household Electrical Appliances Association (CHEAA) released standards for Cloud to Cloud Interconnection for smart household appliances which will aid in the further development of smart appliances across the country.
The China consumer appliances market is segmented based on product type, usage, and distribution channels. Based on the product type, the market is segmented into air solutions, entertainment, laundry & cleanliness, connectivity, water solution, kitchen appliances, grooming accessories, wearables, and other consumer appliances. On the basis of usage, the market is sub-segmented into personal care/individual and domestic use. Based on the distribution channel, the market is sub-segmented into online and offline.
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China Consumer Appliances Market Segmentation
By Product Type
- Air Solution
- HVAC System
- Air Purifier
- Air Cooler
- Fans and Exhaust Fans
- Entertainment
- Television
- Speaker, Smart Speaker &Radio
- Gaming Console
- Digital Camera
- Laundry & Cleanliness
- Washing Machine & Dryers
- Dishwasher
- Vacuum Cleaner
- Connectivity
- Smartphone
- Tablets
- Desktop & Laptop (& Accessories)
- Water Solution
- Water Purifier
- Water Geyser
- Water Pump
- Kitchen Appliances
- Refrigerators
- Microwave
- Mixer & Juicer
- Stove & Hobs
- Other (Electric Chimney, Kettle, Toaster)
- Grooming Accessories (Trimmer, Blower, Straightener, Electric Brush)
- Wearables
- Other Consumer Appliances
By Usage
- Personal Care/Individual
- Domestic Use
By Distribution Channel
- Online
- Offline
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Company Profiles
- Apple Inc.
- Aucma Co., Ltd.
- AUX Group Co.
- BBK Electronics Corp.
- BOE Technology Group Co., Ltd.
- Daikin Industries, Ltd. (Japan)
- Gree Electric Appliances Inc.
- Haier Group Corp.
- Hisense Home Appliances Group Co., Ltd.
- Huawei Technologies Co., Ltd.
- Konka Group Co., Ltd.
- Lenovo Group Ltd.
- Midea Group
- Nanjing Panda Electronics Co. Ltd.
- Samsung Electronics Co., Ltd.
- Sichuan Changhong Electric Co., Ltd.
- Skyworth Group Ltd.
- TCL Technology Group Corp.
- Whirlpool Corp.
- Xiaomi Corp.
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