Global brain health functional food and beverage market is anticipated to grow at a CAGR of 10.5% during the forecast period (2024-2031). Brain health functional food and beverage companies develop products with ingredients like omega-3 fatty acids, antioxidants, vitamins, minerals, and herbal extracts to improve cognitive function. It conduct clinical trials to evaluate the product’s efficacy and safety. Regulatory compliance is ensured to maintain quality standards. Marketing strategies raise awareness about brain health, and products are distributed through various channels. Consumer feedback is collected to inform product innovation, formulation adjustments, and marketing strategies. Furthermore, the market has seen significant growth primarily owing to increased focus on R&D by both public and private organizations and growing applications. For instance, in January 2024, Organic Valley introduced Family First, a functional milk product with 12 essential nutrients and DHA omega-3 fatty acids, to support brain health, in response to National Institute of Health data showing Americans are not consuming recommended amounts.
Further, in October 2023, Nutrient Survival launched BrainCare, a tropical lemonade-flavoured functional beverage which is formulated to support memory, focus, and cognitive performance. The 19-gram serving of this product contains 40 essential nutrients, nine bioactive ingredients for brain health, four neurotransmitter-converting ingredients, and three amino acids for brain energy.
Furthermore, in September 2023, Biotropics has launched novel BioKesum leaf extract clinically shown to support brain health, sourced from the tropical BioKesum plant that is endemic to the fauna of Malaysia.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape-Abbott Laboratories, Danone S.A., Kellanova, PepsiCo, Inc.Unilever Group. and others.
Brain Health Functional Food and Beverage Market Report Segment
By Product
- Functional Bakery Products
- Functional Dairy Products
- Functional Cereal & Grains
- Functional Baby Food
- Functional Nutritional Bars & Supplements
- Others (Functional beverages, and Frozen convenience meals)
By Distribution Channel
- Online
- Offline
- supermarket
- conventional
- ospecialty
- others
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Brain Health Functional Food and Beverage Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- General Mills Inc.
- GlaxoSmithKline plc
- Kellanova
- Kerry Group plc
- Koninklijke DSM N.V.
- Mars, Inc.
- Meiji Holdings Co., Ltd.
- Nestlé S.A
- NUTRAMARC Sports Nutrition & Co.
- PepsiCo, Inc.
- Post Holdings, Inc.
- Suntory Holdings Ltd.
- The Coca-Cola Co.
- The Hain Celestial Group, Inc.
- The J.M Smucker Co.
- Unilever Group
- Yakult Honsha Co., Ltd.
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