The global beauty tools market is anticipated to grow at a CAGR of 10.3% during the forecast period. The major factors that are contributing to the growth of the global beauty tools market include the rising inclination toward the physical appearance to look younger and attractive, and rising awareness about personal grooming is propelling product demand. The product manufacturers promote their brands and innovative technologies through social media campaigns. Moreover, increased investments in celebrity endorsement by beauty tool manufacturers to influence the target customers will further likely create new prospects in terms of product demand. The market growth is mainly attributed to the significant investment by the women population across the globe in beauty products and tools. As per Groupon’s study in 2020, women spend an average of $3,756 a year (or $313 a month), which adds up to $225,360 throughout their entire lifetime (ages 18-78). The demand for beauty products such as hair dryers, facial toning devices, razors, trimmers, and others is comparatively high among women which are expected to increase more during the forecast period, which in turn will drive the market growth.
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Moreover, social media platforms are also influencing consumers to attract to beauty tools and products. Social media has amplified the importance of outer appearance. In a study from the Harvard Business School in 2020, a whopping 62% of women said they follow beauty influencers on social media. When asked where they seek information about beauty products and tools before purchasing them, social media influencers ranked highest at nearly 67%. The availability of cost-effective non-branded beauty tools in the market may hamper the growth of the market. Apart from these, Low penetration in the developing and underdeveloped market due to lack of awareness is the major challenge to be overcome by the market players to grow more in the upcoming future.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Global Beauty Tools Market by Type
- Hair care
- Razors
- Trimmers
- Brushes & Combs
- Manicure & Pedicure
- Sponges & Puffs
- Others
Global Beauty Tools Market by Application
- Household
- Commercial
Global Beauty Tools Market by Distribution Channel
- Store-Based
- Non-Store-Based
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- Middle East & Africa
Company Profiles
- l.f. Cosmetics, Inc.
- Estée Lauder Companies Inc.
- Home Skinovations, Ltd.
- Koninklijke Philips N.V.
- L’Oréal S.A.
- Lumenis, Ltd.
- Moët Hennessy – Louis Vuitton (LVMH)
- Paris Presents, Inc.
- Procter & Gamble Co.
- Revlon, Inc.
- Shiseido Co. Ltd.
- TRIA Beauty, Inc.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global beauty tools market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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