The global bath & shower products market is anticipated to grow significantly at a CAGR of 3.8% over the forecast period (2024-2031). The key aspect that drives the growth of the global bath & shower products market includes the increased spending of the consumers of the luxury and premium beauty care products. Spending on beauty procedures is on a significant rise throughout the country. Urbanization is leading to a modern lifestyle that has urged individuals to focus on physical appearance, thus more and more individuals are opting for various luxury and premium beauty products including toiletries; which has significantly contributed to the growth of the market during the forecast period.
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Besides, the presence of the key players significantly aids the market growth by continuously innovating existing products and launches. Players such as Beiersdorf AG, Estee Lauder Inc., Henkel AG & Company, KgaA, ITC Ltd., Johnson & Johnson Services Inc., Lion Corp., L’Oral SA, The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Plc among others substantially contribute to the market growth. For instance, in 2017, Natura & Co. acquired The Body Shop brand and Avon in January 2020. Both brands offer beauty & personal care products including toiletries, which is are likely to substantially aid Natura’s toiletries product portfolio of personal care lines. Hence, this is also projected to contribute to the market growth during the forecast period.
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Market Coverage
- Segment Covered- By Product Type and Distribution Channel
- Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
- Competitive Landscape- Beiersdorf AG, Estee Lauder Inc., Henkel AG & Company, KgaA, ITC Ltd., Johnson & Johnson Services Inc., Lion Corp., L’Oral SA, The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Plc among others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Bath & Shower Products Market – Segmentation
By Product Type
- Bathing Bars & Soaps
- Liquid Shower Products
- Bathing Additives
- Others
By Distribution Channel
- Online Channels
- Offline Channels
o General Stores
o Supermarkets & Hypermarkets
o Cosmetics Stores
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